CREATE AN NEW WEB SITE FOR CO-CO CRUNCH

In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new Web site. Players help to create the Web site by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Co’s AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials.

START THE GAME

You can print your adversmart!